What's the deal?

Hey, I'm Matt Rowe a Physiotherapist who's worn all types of hats in our industry and I'm dedicated to helping you build your business foundation and reach that next level in your career.

Let's find your more...

About

Course

The Practitioner's Business Blueprint

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1:1 Mentorship

Condensing over a decade of private healthcare and industry business experience into days.

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Community

A private community of growth-minded practitioners providing support and accountability while together we leverage more in our careers.

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For practitioners of ALL stages

From students, new graduates, a few years in to seasoned clinicians...

No matter your current clinic structure or career situation, SideHustle.health is here to help you find clarity on your target and reach that next level.

There are so many educational opportunities and support systems out there for clinic owners looking to start, grow, and scale, but we have been lacking in the area of business development for individual clinicians. SideHuslte.health was created to be that resource.

IS THIS FOR ME?

practitioners who have experienced burnout or feel like they have become a hamster on a wheel, going through the motion’s day in and day out. Rather than just keeping our heads above water and managing our current circumstances we can be the creators of our careers and our lifestyle. Yes, even in healthcare. We simply need to be shown what else is available to us and given the roadmap to achieve it
those craving more income, impact, time freedom, schedule flexibility, and autonomy in their career and aren't wanting to leave the profession they were once so passionate about and worked hard to be apart of
clinic-practitioners, full-time and part-time, who enjoy their team and clinic setting and want to learn to leverage more through developing their business foundation, contract structures/negotiations, marketing and selling strategy (sales doesn't need to sound sleazy to us in healthcare. It's simply the term used for us getting new and repeat clients, pricing strategy, etc.) Here you will learn how to utilize these income levers through easily implemented systems into your day-to-day practice
practitioners interested in opening up their own side business- my personal favourite being the Home Visit Business Model. **We will cover all of the very real industry side hustles available to us. The reason I am such a big proponent for offering home visits is the spark it ignites in practitioners and the speed in which it sets them on a new trajectory. It's the fastest way I've found to make the switch in practitioner's who are operating with an employee mindset, even for those who have been self-employed for years, to starting to view their practice through the lens of a business. I prefer processes that are easy to implement and results that are very tangible. It might be why I'm such a huge dry needling fan. To trial this model it only requires you to purchase a table and transfer the exact same skillset you already have, now in someone's home. This isn't "Home Health" where much of the time you're dealing with agencies as an acute care practitioner or are a glorified care aide (much needed, but not what we're talking about here). Please don't get caught up on the location or even the vehicle of service delivery, this could be offered in a room in your home, your garage, or renting an office in a co-op style clinic or gym to finally get a taste of the cash-based world and building something that is truly your own. The model offers such a low barrier to entry because you are simply taking the amazing work you already do in the clinic setting and switching the location without spending time developing new systems. That next step will come when you're ready for it and for those who are ready now LET'S GO! Change is hard for so many, I see it with every single practitioner I've worked with, and to make a meaningful impact and shift from the traditional way of doing things we need to start with a step that is easier to take to build momentum in this new direction... watch what unfolds with these small weekly steps! I always recommend starting as a Side Hustle. This could be as simple as 1 client/week, 1 client/bi-weekly, 1 client/monthly. Once your first client pays you 100% in cash with no direct billing, no waiting to be paid, no dealing with declining reimbursement rates, no splitting any of this revenue with a clinic, no payment processing fees (until you choose to grow), one of the lowest overheads in the industry, combined with the most you have charged in your career due to the premium nature of the service... you won't forget that feeling. And as many practitioners do, they start trading clinic hours for their side hustle. Watch the demand with both practices increase. It’s a thing of beauty**
new graduates or practitioners who have just moved clinics or cities looking to learn the practical strategies and tactics to grow, setting them up to earn the most they have in their career to date, while creating more autonomy
practitioners who have aspirations of clinic ownership in the future, but are concerned about their lack of business knowledge. The skills you'll learn in this community, structuring your clinic practice as a business, starting a side business, having these systems and processes dialled in first with such a minimal start-up investment and incredibly low risk business model will set the foundation for your future growth plans. Again, while I'm a big proponent for the home visit model, we will cover all of the viable side hustles available to us in private healthcare- sign up for Practitioner Provisions for a full list of industry side hustles
while PT’s and massage therapists are the large majority of practitioners I've worked with (because I know these disciplines inside and out) the concepts and frameworks are the same. I have worked with chiropractors, osteopaths, and acupuncturists. All you need to get the most value out of this community is to put in the work, progress over perfection, don't give up, and truly take action on what you learn, sweet sweet imperfect action through daily and weekly habits to move the needle in your career. You got this and the community will be here to support you!
**This community and messaging will hit home for many, but it isn't going to be for everyone. It's not meant to be. If none of this resonates, that's okay. If you're reading this thinking I'm looking for more, but "I don't think this is it" or "for whatever reason I'm just not a fan of that guy" you can even shoot me a message and I'll see if I can send you in the right direction. SideHustle.health was developed to help as many practitioners as I can and it doesn't have to mean we work together. We're still colleagues who are looking for more and if I can add increase in your life/career in any way I'm going to try!**

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Mission:

Help practitioners leverage more in their careers: increased income, impact, time freedom, flexibility in their schedules and gain the autonomy many are missing and crave. *These are more than just catchy buzzwords, these are the true changes happening and goals moving forward*
Help practitioners experience an increase in career satisfaction, stability, security, and greater fulfillment, without feeling pressure to open a clinic or leave the industry
Promote these proven practices and repeatable processes until it is commonplace for practitioners to have a concrete business foundation, an industry side hustle, and support those who want to thrive as full-time in-clinic practitioners

"There's no right or wrong way to practice. It's your career and only you know what feels best for you. We talk about quality of life daily with those we work with. It’s time to put ourselves and our families first. Fill our cups up first so we have more to give. Too many burnt out practitioners are considering leaving their profession for greater income and autonomy. SideHustle.health was created to give practitioners their power back and open the door to more opportunities in their career without needing to look outside of the industry. Many believe clinic ownership is the only end goal or next step to take and more and more I am learning this isn't for everyone. For those with aspirations of clinic ownership, I encourage you to develop the business foundations first before embarking on that very rewarding and impactful venture. So often practitioners simply aren’t aware of what other business models and structures are available to them. SideHustle.health is the resource, strategy, tactics, and community support system to ensure we all level-up together."

Thanks,

Matt

What's the deal?

Hey, I'm Matt Rowe a Physiotherapist who's worn all types of hats in our industry and I'm dedicated to helping you build your business foundation and reach that next level in your career.

Let's find your more...

Course

1:1 Mentorship

Community

For practitioners of ALL stages

IS THIS FOR ME?

Sign up for Practitioner Provisions

Mission:

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